Creative Leadership Across Global Brands
Award-winning creative executive with 15+ years of experience building and transforming breakthrough consumer brands across categories.
About
Known for fusing purpose with passion to deliver emotionally resonant storytelling and scalable design systems across packaging, campaigns, digital, social, experiential, DTC, and eComm.
Featured Work
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![Close-up of water splashing with bubbles against a plain white background.]()
SMART WATER
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![A muscular man performing a high lunge yoga pose, wearing black workout clothes and bright yellow running shoes, against a blue background.]()
OMEGA XL
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![Close-up of a smiling woman with soap foam on her face, holding her cheeks, with Dove branding and tagline about revealing beautiful skin.]()
DOVE
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![Close-up of lemon, lime, and orange slices with one drop of water on a lime leaf.]()
LIPTON
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![A woman with sweat on her face and shoulders, looking intensely at the camera, wearing a gray tank top, with the words 'BURN, BABY, BURN, THOSE CALORIES' overlaid in text.]()
CELSIUS
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![Close-up of a smiling woman with long, dark hair flowing to the left against a plain background.]()
LUX
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![Colorful logo with the word 'KIND' in large black letters and four vertical color bars in orange, red, green, and blue above the text.]()
KIND
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![A man lying on the grass lifting a smiling young boy with blonde hair into the air outdoors under a blue sky.]()
ORGAIN
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![A close-up of a splash of amber-colored liquid with ice cubes, showing bubbles and ripples.]()
HONEST TEA
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![Close-up of a woman's face partly covered by flowing blonde hair with a visible blue eye and eye makeup.]()
SEDAL
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![Centered white square with black text reading 'NEW YOU' on a black background.]()
NEW YOU
Expertise
Design
Brand Identity
Brand Experience
Visual Identity System
Packaging Design
Packaging Structure
Product Design
Product Development
UX / UI
Creative Direction
Campaigns
Creative Strategy
Brand DNA / Style guides
Copywriting
Content Development
Brand Voice
Art Direction
Strategy
Brand Strategy
Brand Positioning
Naming
Qualitative Research
Quantitative Research
Product Innovation
Leadership
Visionary & Strategic Leader
Results Driven Creative
Global Brand Steward
Inspires & Empowers Team
C-Suite Collaboration
Decisive & Accountable Direction
Client & Stakeholder Partnership
